Yahoo launches Yahoo! Deals
With the heightened interest in saving money during this economic downturn, Yahoo! Inc. has launched the first website to provide daily deals, online coupons, grocery coupons, local coupons, store circulars and exclusive deals all in one place: the new Yahoo! Deals (http://deals.yahoo.com). The site also debuts social and community features as well as money-saving video content.
Penny-pinching is on the rise as individuals and families ride out the recession. An increasing number of people are turning to Yahoo! for money-saving tips and tricks. In fact, Web searches for "printable coupons" on Yahoo! are up 50 percent in 2009, compared to the same time in 2008, and up 135 percent compared to 2007. Furthermore, the most popular coupon-related Web searches in the past month have been for pizza restaurants, major retailers and grocery coupons.
The revamped Yahoo! Deals saves people money with bargains and printable coupons for everyday and special purchases. People will also save time since deals, coupons, weekly ads and sales from top retailers and local stores are an easy search away in one location.
Features on Yahoo! Deals include:
- Grocery coupons for all kinds of kitchen staples, provided by Coupons.com
- Offers for local chain and neighborhood restaurants, retailers and service providers provided by Valpak
- Exclusive deals from new partners including Visa and Next Jump; Ecobunga! and Greenzer (for eco-friendly products); TechBargains.com and LogicBUY (for computers and electronics); plus coupons and deals on a variety of products from CouponAlbum, CouponMountain, BradsDeals.com and Dealnews
- Video stories on consumer shopping trends and savings tips provided by Inside Edition
- The gas finder module that helps users find the cheapest gas by zip code
- Improved search function to help users quickly find deals from across the site
- New social features that allow savvy shoppers to share deals with friends via email and popular social networks, and to save deals for later use
- A new community feature that lets users post or read comments on each deal
In a recent Yahoo! survey, 43 percent of participants said they are using coupons more since last year. They also cited that easier access to coupons would motivate them to use coupons more often, a sentiment stated by 76 percent of women. That said, the majority of people polled feel that there are not currently enough coupons for things they want to buy and nearly half actually think coupon hunting is a chore. Less than a fifth of consumers have a "go-to" online site and almost 80 percent think the process of finding coupons is difficult.
Additionally, the survey asked how pride factors into couponing. Saving money makes people feel good as 59 percent stated that "they feel great when buying things with coupons." This trend is much stronger for women, with a greater percentage of men feeling embarrassed when using coupons. Bargain hunting can also become a badge of honor with 29 percent wanting to be known as the coupon king or queen.
"Frugality is the new 'cool,'" said Greg Hintz, head of Yahoo! Shopping. "We now know that couponing and bargain hunting are losing their stigma and are now a regular habit for many people. Our goal at Yahoo! is to be the center of people's online lives and we're making Yahoo! the easiest place for consumers to find and manage the coupons and deals that are relevant to their lives."