India's DEN Networks Limited (DEN) Launches Advanced NDS Electronic Programme Guide Based on NDS MediaHighway
NDS, the leading provider of technology solutions for digital pay-TV, announced that DEN, a leading Indian digital cable TV operator, has launched an advanced customised NDS electronic programme guide (EPG) based on NDS MediaHighway middleware, to bring an enhanced user experience to subscribers to its Digitelly platform. The new user interface enables subscribers to easily navigate and access DEN’s digital pay-TV services.
To meet the high expectations of today's viewer, the new EPG on Digitelly is a lot more than simply a guide to available channels. It includes sophisticated navigation tools and frequent data changes which supports the promotion of new services. Content options can be shown on a preview screen which enables the viewer to scroll through all channels before making a selection. Subscribers also have the added advantage of choosing to display the programme schedule by time of day or by date. When using the DEN EPG, viewers can truly interact with their pay-TV service, and in the future will have the option to include advanced features like video on-demand entertainment.
The new EPG ushers in a new era of software power and new vistas for the subscriber. With its highly engaging interface and 3D icons representing each application, the new EPG will surely enrich the digital TV viewing experience.
In March 2008, it was announced that DEN had selected a suite of NDS technologies to protect and power its digital cable platform, which included NDS' market-leading VideoGuard conditional access as well as MediaHighway and the NDS EPG.
Mr. Anuj Gandhi, CEO, DEN, commented: "The launch of the advanced EPG makes digital viewing highly interactive and compelling. Our subscribers can now navigate and select the content of their choice with ease and flexibility. This further reinforces our commitment to redefine the TV entertainment experience for the Indian digital viewer."
Ms. Sue Taylor, NDS Senior Vice President and General Manager Asia Pacific commented, "An effective user interface can be a critical service differentiator: DEN's deployment of a world-class NDS EPG demonstrates their commitment to providing the best available services to viewers, and NDS is very pleased to help DEN achieve this goal."