Yahoo to shutdown Yahoo 360 in July
Yahoo Inc. announced that it would shut down its social networking site Yahoo 360 on July 13. An email has been sent to Yahoo 360 members stated that "We will be officially closing Yahoo 360 on July 13, 2009, to focus our efforts on making your new profile on Yahoo the place where you connect with the people who matter to you most. As a result, you will need to move your 360 information to your new profile before this date. After July 12, 2009, your content on Yahoo 360 will no longer be accessible."
Yahoo 360 was launched in March 2005 in an attempt to compete in the social networking market. Its main focus was blogging but it also had many social networking components. However, it failed to compete with other social networking sites such as Facebook, MySpace etc. and also was outpaced by more popular blogging platforms. Yahoo wants 360 users to migrate to its new Yahoo Profiles service that has some basic social networking functions. It has admitted that the new service is somewhat lacking compared with 360, as Mellisa Daniels, Yahoo community manger, wrote in the blog announcement.
"At this time, your new profile does not have all the features and functionality of your 360 profile. However, we are looking at incorporating new ways of expressing yourself through your profile," Daniels revealed. "In regards to uploading multiple photos, your profile on Yahoo allows for only one primary photo for now. This is also something we're looking at improving/expanding based on your feedback."
Yahoo 360 plans to help its users migrate to Yahoo Profiles but also other platforms and is offering tools for them to do so. Yahoo 360 had some degree of success in countries outside the US and is hugely popular in Vietnam. Users in that country will be able to transfer their content to Yahoo 360Plus, which Yahoo has created especially for that market.