Windows 7 Will Have New Features to Fight Piracy
Microsoft has focused its anti-piracy efforts on protecting customers and partners from the evolving risks of counterfeit software and increasingly sophisticated piracy scams. Every day, more than one million users activate and validate their PCs to make sure they're running genuine Windows software, and Microsoft has made significant investments in customer education and engineering efforts to make this process simple, easy and reliable. For customers who do discover they are piracy victims, Microsoft has made a range of options available to them, including buying online or through retail, often at special pricing or even at no cost.
As a software company, it's important for Microsoft to take a leadership role in fighting piracy. We constantly hear from customers that they want to know that they're using the genuine high-quality Microsoft product they paid for, and they want to know that their systems are more secure and that their software doesn't contain malicious code.
"The customer's experience of product activation and validation in Windows 7 are built off of our Software Protection Platform that we introduced with Windows Vista," said Joe Williams, general manager, Worldwide Genuine Windows at Microsoft. "We had two primary goals: first, to enable Windows to protect itself by detecting when attempts have been made to circumvent or tamper with the built-in product activation technology; and second, to improve the experience of activating by focusing on enabling the customer to activate the product easily and, when necessary, to understand and resolve any issues they might face," he added.