NDS To Integrate Points’ Marketing Delivery Platform With The NDS Unified Headend
NDS, the leading provider of technology solutions for digital pay-TV, has teamed up with Pontis to integrate its Marketing Delivery Platform(MDP) with the NDS Unified Headend. The integrated solution will enable digital pay-TV operators to up-sell and cross-sell services to their subscribers more effectively by giving them the ability to create real-time, personalised offers, promotions and content recommendations on both linear and VOD channels. The solution will help operators to improve the customer experience and raise ARPU by delivering relevant, contextual offers and recommendations to subscribers.
The Pontis Marketing Delivery Platform is a comprehensive system for automating the creation and delivery of targeted offers and recommendations across TV, mobile and fixed-line platforms.
Nigel Smith, NDS Chief Marketing Officer, said: “Technology that helps to improve the customer experience can be a key differentiator for service providers as they strive to reduce churn and raise ARPU. By integrating Pontis’ Marketing Delivery Platform with the NDS Unified Headend, we are providing pay-TV operators with an effective mechanism for developing personalised and contextual offers, promotions and content recommendations to subscribers on a multiplicity of networks and devices.”
Alon Werber, Pontis VP Marketing & Business Development, added: “The integrated solution allows operators’ marketing managers to cross-sell, promote and make recommendations that are relevant to customers and are based on real-time information. For example, households that frequently order children’s films using VOD, could be automatically offered an upgrade, perhaps with a special discount, to a premium kids’ TV channel just before the start of the summer vacation period.”
NDS and Pontis will be showing ‘proof of concept’ scenarios at the NDS booth at IBC 2009 September 11-15. The two companies will jointly market the solution to pay-TV operators.