Cisco and the City of Seoul Launch Personal Travel Assistant Solution
As part of the third Global Connected Urban Development Conference, Cisco and the city of Seoul announced the debut of Personal Travel Assistant (PTA), a Web-based service that allows residents to make on-the-go travel decisions based on time, cost and carbon impact. Unlike map-based direction-finders or trip planners, PTA offers "virtual assistant" features and access to real-time information and user- and trip-specific travel guidance via any Web-enabled device, from any location. The Seoul PTA is available at http://TOPIS.Seoul.go.kr/PTA.
- PTA will empower the people of Seoul to improve their transit experience and reduce their personal carbon footprint by providing them with access to real-time transportation information from any location, on any Web-enabled device or communications channel, including smart phones, PDAs, websites, transit stations, vehicles and personal computers. As part of the Connected Urban Development (CUD) program, the PTA pilot is a collaborative effort among the city of Seoul, the city of Amsterdam and the Cisco Internet Business Solutions Group (IBSG), the company's strategic global consulting arm.
- PTA offers citizens a way to improve their quality of life by choosing alternative transportation options based on their personal goals, and provides unique insights into the impact that transportation decisions have on their individual carbon footprint. The primary features of PTA include:
- Personal Travel Planner: Citizens can select better transportation modes for each trip segment based on user preferences, available transportation options, and the expected duration, distance, and carbon emissions of the planned trip.
- Carbon Calculator: On a daily, weekly, monthly, and yearly basis, citizens can view and manage the carbon footprint of their travel activities.
- Real-Time Router: By accessing real-time traffic and transportation information via any mobile device, citizens can easily identify alternative transit routes based upon personal preferences, the fastest route option, and an estimate of carbon emissions from current location to final destination.
- Transportation Information Service: Citizens receive a more predictable and enjoyable public transportation experience, with on-the-go visibility into information such as subway times and maps as well as the arrival of the next buses.
- PTA's pilot is available for the Jung-gu and Jongno-gu districts of Seoul; citywide coverage will roll out later this year and will be accessible from any IP-enabled device. The PTA online service is free, with mobile device usage subject to service provider charges.
- Cisco is collaborating on the PTA pilot with industry, government and academic leaders, such as the city of Seoul, city of Amsterdam, MIT Mobile Experience Lab, Victoria Transport Policy Institute, and Y&H Engineering & Consulting Ltd. In addition to the city of Seoul, other CUD founding cities such as Amsterdam have plans to pilot PTA later this year.
- Roll out of the PTA to other cities around the world is part of a global urban services platform approach, which Cisco refers to as its Smart+Connected Communities initiative, and toward which visionary governments, countries, city planners and the information and communications technology (ICT) industry are moving. Incorporating PTA into this type of platform will enable cities to optimize citizen services over time, encourage adoption of alternatives to road travel, and provide a catalyst for local services innovation, all with the goal of enhancing economic development, improving quality of life for citizens and carbon reduction initiatives.