Adobe introduces new framework for Media Player Development
Adobe Systems Inc. announced a new software framework for building media players that extends the capabilities of the Adobe Flash Platform. Code-named "Strobe," the framework will help establish an open industry standard for media players and offer production-ready software components to streamline the development of custom media players, reducing the time content publishers spend creating their own playback technologies.
"With Strobe, we're delivering an open framework that enables media companies to focus on their core competency, creating great content that people want to see, instead of developing their own video players from scratch," said Jim Guerard, vice president and general manager of Dynamic Media at Adobe. "Adobe is committed to driving Web innovation and now with Strobe, we are helping to create an open framework for media players, enabling developers and media companies to focus on developing, delivering, and monetizing content so they can extend their online media efforts."
The framework will enable developers using Flash technologies to quickly and easily add rich functionality—such as advertising, user measurement and tracking, and social network integration—into new custom players that can be branded for individual content owners. According to comScore Media Metrix, approximately 80 percent of online videos viewed worldwide are delivered using Adobe Flash technology. Adobe Flash Player—already installed on 98 percent of Internet-connected desktops—gives viewers access to rich content without having to download additional software.
Strobe is expected to be available, at no charge, in the second half of 2009.