Amazon.com: New Xbox Live Store Beta
Amazon.com has launched its new Xbox Live Store Beta to allow customer to purchase subscription and Microsoft point cards, along with certain Xbox Live titles over 100 games. Amazon has become the first retailer to begin selling Xbox Live Arcade content, previously only available through Microsoft's official website or the Xbox 360 Marketplace.
Amazon customer receive a code for their Xbox Live Arcade(XBLA) purchases, priced between US$ 5 to US$ 20. It would be an exciting for Amazon customer to download the widest selection of video game platform downloads.
PC gamers have enjoyed the convenience of digital downloads on Amazon.com for some time. Now Amazon.com and Microsoft are bringing that same level of convenience to platform gamers by expanding the reach of the Xbox Live digital platform to millions of Amazon customers, offered Greg Hart, vice president of Video Games and Software for Amazon.com.
This partnership brings together two leading online brands - Xbox Live as the entertainment center of the living room and Amazon.com, a retailer that consumers rely on for great deals and wide selection, added Christina DeRosa, general manager of Xbox Live Business.
Sounds like, Microsoft deal is the latest aggressive move from Amazon to capture more of the gaming consumer market.