SingTel launched AMPed - Mobile Music Service
Singapore Telecommunications Limited (SingTel) launched SingTel AMPed, an interactive music experience for postpaid mobile customers. This unique service, developed in strategic partnership with Universal Music Group (UMG), is the first-of-its-kind in Asia that goes beyond offering unlimited music downloads.
AMPed customers can access music videos, the latest entertainment news and gossip, as well as pre-album releases for free. There will also be opportunities for them to meet their favourite stars and interact online with like-minded music fans. The multi-platform service will be available on the widest range of 3G handsets across brands, which is another outstanding feature of AMPed.
Mr Allen Lew, SingTel's CEO Singapore, said: "SingTel, with Universal Music Group, will take our customers' mobile music experience to unprecedented heights with AMPed. AMPed is another demonstration of SingTel's transformation into a multimedia solutions company and how we are constantly developing new and innovative solutions that are relevant to our customers' needs."
Mr Rob Wells, Senior Vice President of Digital from Universal Music Group International, said: "Universal Music is extremely happy to be part of the launch of AMPed in Singapore which we truly believe will redefine the landscape of digital music services in the market. With the roll-out of AMPed, SingTel customers will be in step with some of the best digital music offerings worldwide."
AMPed offers a truly differentiated music experience, enabling customers to interact with other music fans, creating a unique social music community through their mobile phone and PC.
Key features of AMPed
- Interactive AMPed music portal with extensive search features: Customers can search the music store and browse for songs through the user-friendly interface with categories like 'Artiste', 'Album', 'New Releases', 'Top Downloads', 'Recommended Hits', 'Shared Playlists' and even playlists based on customers' 'Moods'. They can also access their favourite artiste's blog and official website for the latest updates.
- Simple mobile application: Customers can download music easily through a specially designed user interface on their mobile phones. They can update their personal profiles anytime, access playlists from artistes and other members, and be updated with the latest music news.
- Auto-synchronisation of playlists: Playlists from the AMPed web portal or mobile application will be synchronised automatically in real-time.
- Chat function and album reviews, with direct links to social networking sites: Customers can upload reviews and comments instantly, allowing them to upload photos, share and chat about their experiences with other music lovers. They can even link their news to popular social networking sites like Facebook and Twitter, offering even greater interaction.
For more information on AMPed, click on www.singtelAMPed.com