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Sony introduces three mainstream alpha dSLR cameras | Tecspeak.com
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Sony introduces three mainstream alpha dSLR cameras

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By kevintilva on 18 May 2009 - 16:37
Sony DSLR-A230 Sony DSLR-A230 Sony DSLR-A230 Sony DSLR-A330 Sony DSLR-A330 Sony DSLR-A330 Sony DSLR-A380 Sony DSLR-A380 Sony DSLR-A380
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Sony is making it easy for first-time digital SLR buyers to step up from point-and-shoot digital still cameras with the introduction of three new easy-to-use alpha cameras DSLR-A380, DSLR-A330 and DSLR-A230.

The new cameras are designed to overcome challenges faced by many customers taking their first steps in DSLR photography. Without compromising performance and versatility, the new models are smaller, lighter, easier to use and offer innovative expansion options not found in other systems.

"Our new alpha cameras, lenses and accessories make it easier for new users to get the great photos they expect without the steep learning curve that DSLRs have traditionally required," said Kristen Elder, senior manager for the alpha business at Sony Electronics Inc. "By overcoming the obstacles, we've made it much easier for newcomers to take great pictures with DSLRs."

Key Specification of Sony DSLR-A380

  • Sensor: 14.2 megapixel CCD
  • Sensitivity range: ISO 100 - ISO 3200
  • Viewfinder: 95 percent coverage 0.74x magnification
  • LCD: 2.7" tiltable
  • Live View: Yes
  • Video: No
  • Continuous shooting: 2.5fps
  • Autofocus: 9 points
  • Dimensions (W x H x D): 5.0" x 3.8" x 2.8"
  • Weight: 17.3 ounce

Key Specification of Sony DSLR-A330

  • Sensor: 10-megapixel CCD
  • Sensitivity range: ISO 100 - ISO 3200
  • Viewfinder: 95 percent coverage 0.74x magnification
  • LCD: 2.7" tiltable
  • Live View: Yes
  • Video: No
  • Continuous shooting: 2.5fps
  • Autofocus: 9 points
  • Dimensions (W x H x D): 5.0" x 3.8" x 2.8"
  • Weight: 17.3 ounce

Key Specification of Sony DSLR-A230

  • Sensor: 10.2 megapixel CCD
  • Sensitivity range: ISO 100 - ISO 3200
  • Viewfinder: 95 percent coverage 0.83x magnification
  • LCD: 2.7" fixed
  • Live View: No
  • Video: No
  • Continuous shooting: 2.5fps
  • Autofocus: 9 points
  • Dimensions (W x H x D): 5.0" x 3.8" x 2.7"
  • Weight: 15.9 ounce

Pricing and Availability

Pre-orders for all three cameras starts today at www.sonystyle.com/retail and at selected retailers. The cameras and a range of accessories will be available in July 2009 at Sony Style retail stores, at military base exchanges and at authorized dealers nationwide.

The α380L, α330L and α230L will cost about US $850, US $650 and US $550, respectively. The L series one-lens kit comes with the SAL-1855 standard zoom lens.

The α380Y, α330Y and α230Y will cost about US $1050, US $850 and US $750, respectively. The Y series two-lens kit comes with both the SAL-1855 standard zoom and SAL-55200 telephoto zoom lenses.

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