Olympus unveils Micro Four Thirds E-P1 digital camera
A new era of digital imaging begins today with the launch of the Olympus E-P1. The world's smallest 12.3 megapixel interchangeable lens system camera blends the high-quality still images of a digital single lens reflex (DSLR) with High Definition (HD) video, stereo Linear PCM audio recording and In-Camera Creativity within an ultra-portable body.
The easy-to-use E-P1 expands your creative horizons and its diverse multimedia features offer something for everyone. Built for today's visual generation who lead active lives online and offline, the E-P1 will make you rethink what you can do with a camera.
The E-P1 changes the game with a compact body that delivers the professional quality images of a DSLR without the bulk. Moreover, its sharp HD video capture and stereo audio helps you live a better-documented life because you're carrying one portable camera rather than a DSLR, an HD camcorder and a high-end audio device.
"The E-P1 is designed for the mobile, visual generation that lives active lives online and off, and its portability ensures that it will go with you wherever life takes you," said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. "As someone who has shot with an SLR most of my life, I'm excited that SLR-quality images can be captured with a camera this compact and portable. The E-P1 truly allows you to capture it all with the highest still photo image quality blended with HD video, high-end audio, multiple exposure and creative art filters in one small, stylish camera."
The new camera's high-end, stainless-steel body is easy to handle and carry, and has the styling and refinement of a precision watch. Its retro-chic look turns heads, from tech aficionados and camera buffs to the fashion-conscious and everyday point-and-shooter. Built to be solid, it fits comfortably in a jacket pocket or a handbag for a night on the town, or to take on any spontaneous adventure. The E-P1 lets you do more and go more places while capturing your life, thanks to its compact size – 4.75"(W) x 2.75" (H) x 1.43" (D) – and light 11.8-ounce body. Attention to detail is visible in every aspect of the camera's retro-style metal body design, available in either silver or white with accompanying new small and lightweight Olympus M. ZUIKO Micro Four Thirds lenses: 14-42mm f3.5-5.6 (28-84mm equivalent) and 17mm f2.8 (34mm equivalent).
Features of Olympus E-P1
- Superior DSLR Image Quality
- In-body Image Stabilization
- Amazing 3" LCD
- Proven Dust Reduction System
- 12 megapixels with next-generation TruePic V
- HD video with high-quality stereo audio
- In-camera creative features (for still images and video)
- Multiple exposures
- Multi-aspect shooting
- Multimedia slideshows
- Digital leveler
- Magnified focus assist
- 18x18 metering modes
- Small accessories for small camera
Prinving and Availability
The Olympus E-P1 will be available in July 2009. It includes E-P1 Body, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS Master 2 Software CD-ROM, Manuals and Registration card. E-P1 Body Estimated Street Price is US $749.99, E-P1 Body with ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated Street Price: US $799.99 and E-P1 Body with ED 17mm f2.8 with optical viewfinder Estimated Street Price: US $899.99.